Allison possesses over a decade of experience in sales and marketing, account management and partnerships. Allison began her career at the NFL where she played a role in the conceptualization, development, and execution of digital marketing strategies driving growth across the league's digital properties (Fantasy Football, NFL Mobile, GamePass). Allison then joined the digital sales team at Fox Television Stations, where she fostered strategic partnerships that led to revenue generation across channels. Most recently, she was Senior Director of Client Success at Tru Optik (TransUnion) and Illuma, focusing on client onboarding, customer training and adept relationship management while contributing to consistent business growth. Allison graduated from Drew University and earned her Masters degree from New York University in Sports Business.